{"id":484186,"url":"\/about\/","layout":"standard","version":"2025-09-22T09:13:46.000000Z","blocks":[{"id":4632720,"type":"row","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":4632721,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":114244162,"value":null},"copy":{"id":114244163,"value":null},"media":{"id":114244164,"value":"image"},"image":{"id":114244165,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/lobinfvgizrfnk0omypk5zwxltwl2fls8juuylolx8z4a6gt.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":114244166,"value":"#{video.default}"},"autoplayInBackground":{"id":114244167,"value":"1"},"titleSize":{"id":114244168,"value":"1"},"overlay":{"id":114244169,"value":"1"},"href":{"id":114244170,"value":null},"borderRadius":{"id":114244171,"value":"#{image.border.radius}"},"overlayOpacity":{"id":114244172,"value":"0"},"overlayColors":{"id":114244173,"value":null},"overlayDirection":{"id":114244174,"value":"90"},"template":{"id":114244175,"value":"pod"},"padding":{"id":114244176,"value":"6"},"fullWidth":{"id":114244177,"value":"0"},"fullBackgroundColor":{"id":114244178,"value":"#fff0"},"published":{"id":114244179,"value":"1"},"conditions":{"id":114244180,"value":"[]"},"ratio":{"id":114244181,"value":"short"}}},{"id":4632722,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":114244182,"value":"2"},"html":{"id":114244183,"value":"<h2>Pickle the Penguin isn\u2019t just a character \u2014 he\u2019s part of our family\u2019s story.<\/h2><p>When my son was diagnosed with cancer, our world turned upside down. Creating <em>Pickle the Penguin<\/em> became a way to bring joy, hope, and a little silliness into a very difficult time.<\/p><p>Now, I want Pickle to do the same for other children and families \u2014 by sharing stories that make them smile and by giving back.<\/p><p><\/p><p>Our Promise<\/p><p><\/p><p><strong>10% of all profits from every book and piece of merchandise will go to charity.<\/strong><\/p><p><\/p><p>We\u2019re still finalising which charity partner we\u2019ll work with, but our focus will be on organisations that support children and families going through tough times, just like ours did.<\/p><p><\/p><p>Where We Are Right Now<\/p><p><\/p><p>We\u2019re still a brand-new project, so here\u2019s what\u2019s happening behind the scenes:<\/p><ul><li><p><strong>Charity selection:<\/strong> We\u2019re carefully choosing the charity partner(s) that best reflect Pickle\u2019s values.<\/p><\/li><li><p><strong>Legal agreements:<\/strong> UK fundraising law requires a simple written agreement with the charity \u2014 we are working on putting this in place.<\/p><\/li><li><p><strong>Separate funds:<\/strong> Any profit that should be donated will be kept in a separate account until the partnership is finalised.<\/p><\/li><li><p><strong>Transparency:<\/strong> Once the agreement is signed, we will update this page with full details of the charity, how donations are calculated, and regular updates on the amounts donated.<\/p><\/li><\/ul><p><\/p><p>What Happens to the Rest of the Profit<\/p><p><\/p><p>The remaining profit doesn\u2019t just sit there \u2014 it is <strong>reinvested directly into building Pickle the Penguin<\/strong>.<\/p><p><\/p><p>That means:<\/p><ul><li><p>Funding the next book in the series<\/p><\/li><li><p>Creating more silly, fun merchandise<\/p><\/li><li><p>Spreading Pickle\u2019s adventures to reach more children<\/p><\/li><li><p>Building a platform that can donate even more in the future<\/p><\/li><\/ul><p><\/p><p>Why It Matters<\/p><p><\/p><p>This isn\u2019t just a business \u2014 it\u2019s a mission.<br \/>By buying a book or a T-shirt, you\u2019re helping turn a very personal journey into something that supports other families and spreads joy far beyond our home.<\/p><p><\/p><p>Stay Updated<\/p><p><\/p><p>We\u2019ll post updates here as soon as we have news \u2014 including the name of the charity partner and the first donation milestone.<\/p><p><\/p>"},"textColor":{"id":114244184,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":114244149,"value":"column"},"icon":{"id":114244150,"value":null},"title":{"id":114244151,"value":"Our Charity & Purpose"},"textColor":{"id":114244152,"value":"#{feature.text.color}"},"backgroundColor":{"id":114244153,"value":"#{feature.background.color}"},"buttonText":{"id":114244154,"value":null},"copy":{"id":114244155,"value":"<h2>Pickle the Penguin isn\u2019t just a character \u2014 he\u2019s part of our family\u2019s story.<\/h2><p>When my son was diagnosed with cancer, our world turned upside down. Creating <em>Pickle the Penguin<\/em> became a way to bring joy, hope, and a little silliness into a very difficult time.<\/p><p>Now, I want Pickle to do the same for other children and families \u2014 by sharing stories that make them smile and by giving back.<\/p><p><\/p><p>Our Promise<\/p><p><\/p><p><strong>10% of all profits from every book and piece of merchandise will go to charity.<\/strong><\/p><p><\/p><p>We\u2019re still finalising which charity partner we\u2019ll work with, but our focus will be on organisations that support children and families going through tough times, just like ours did.<\/p><p><\/p><p>Where We Are Right Now<\/p><p><\/p><p>We\u2019re still a brand-new project, so here\u2019s what\u2019s happening behind the scenes:<\/p><ul><li><p><strong>Charity selection:<\/strong> We\u2019re carefully choosing the charity partner(s) that best reflect Pickle\u2019s values.<\/p><\/li><li><p><strong>Legal agreements:<\/strong> UK fundraising law requires a simple written agreement with the charity \u2014 we are working on putting this in place.<\/p><\/li><li><p><strong>Separate funds:<\/strong> Any profit that should be donated will be kept in a separate account until the partnership is finalised.<\/p><\/li><li><p><strong>Transparency:<\/strong> Once the agreement is signed, we will update this page with full details of the charity, how donations are calculated, and regular updates on the amounts donated.<\/p><\/li><\/ul><p><\/p><p>What Happens to the Rest of the Profit<\/p><p><\/p><p>The remaining profit doesn\u2019t just sit there \u2014 it is <strong>reinvested directly into building Pickle the Penguin<\/strong>.<\/p><p><\/p><p>That means:<\/p><ul><li><p>Funding the next book in the series<\/p><\/li><li><p>Creating more silly, fun merchandise<\/p><\/li><li><p>Spreading Pickle\u2019s adventures to reach more children<\/p><\/li><li><p>Building a platform that can donate even more in the future<\/p><\/li><\/ul><p><\/p><p>Why It Matters<\/p><p><\/p><p>This isn\u2019t just a business \u2014 it\u2019s a mission.<br>By buying a book or a T-shirt, you\u2019re helping turn a very personal journey into something that supports other families and spreads joy far beyond our home.<\/p><p><\/p><p>Stay Updated<\/p><p><\/p><p>We\u2019ll post updates here as soon as we have news \u2014 including the name of the charity partner and the first donation milestone.<\/p><p><\/p>"},"template":{"id":114244156,"value":"feature"},"padding":{"id":114244157,"value":"6"},"fullWidth":{"id":114244158,"value":"0"},"fullBackgroundColor":{"id":114244159,"value":"#{feature.fullBackground.color}"},"published":{"id":114244160,"value":"1"},"conditions":{"id":114244161,"value":"[]"}}},{"id":4632723,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":114244185,"value":"6"},"spacing":{"id":114244186,"value":"64px"},"font":{"id":114244187,"value":"#{newsletter.title.font}"},"title":{"id":114244188,"value":"Don't miss out."},"copy":{"id":114244189,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":114244190,"value":"0"},"backgroundColor":{"id":114244191,"value":"#0000"},"textColor":{"id":114244192,"value":"#{newsletter.text.color}"},"primaryActions":{"id":114244193,"value":"0"},"formBorderRadius":{"id":114244194,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":114244195,"value":"#{button.border.radius}"},"borderRadius":{"id":114244196,"value":"#{newsletter.border.radius}"},"mailingList":{"id":114244197,"value":64052},"template":{"id":114244198,"value":"newsletterSubscribe"},"fullWidth":{"id":114244199,"value":"0"},"fullBackgroundColor":{"id":114244200,"value":"#{newsletter.fullBackground.color}"},"published":{"id":114244201,"value":"1"},"conditions":{"id":114244202,"value":"[]"}}}],"properties":{"title":{"id":114244146,"value":"Our Charity & Purpose"},"isStorePage":{"id":114244147,"value":"1"},"ogImage":{"id":114244148,"value":"data:application\/json;base64,eyJzdGF0dXNDb2RlIjo0MDAsImVycm9yIjoiQmFkIFJlcXVlc3QiLCJtZXNzYWdlIjoicGFyYW1zLmltYWdlIHNob3VsZCBtYXRjaCBwYXR0ZXJuIFwiXihbXFx3Ll8tXSs\/KVxcLihbSmpdW1BwXVtFZV0\/W0dnXXxbUHBdW05uXVtHZ118d2VicHxwZGZ8dGlmP2Z8Z2lmfGhlaWZ8bXA0KSg\/OlxcLihqcGU\/Z3xwbmd8d2VicHx0aWY\/ZnxnaWZ8aGVpZnxwZGZ8bXA0KSk\/KD89XFw\/fCQpXCIifQ=="}},"labels":[],"published":1,"sitemap":1,"divisionId":401093,"edited":true}